William Hill is a sportsbook that was founded in 1937. The site was founded in the UK and is licensed in both the UK and Malta. They offer players competitive odds, sports betting, various casino games, live casino games, bingo, poker, and multiple promotions. Players can sign up and get up to 200 free spins when they deposit and play just £10.
We see that they also have a sportsbook bonus: bet $10 and get $30 in free bets to keep users playing. You can also use their mobile app, available on Android and iOS, to start playing.
Mostly used by players in the UK, we see thousands of casino games available to play. If you are interested in slot games, like the ones from Pragmatic Play, as well as roulette, blackjack, arcade, and jackpot-type games, you have so many options. You can easily search and pick your favorites.
The 11 Best William Hill alternatives are Paddy Power, BetVictor, The Pools, MatchBook, Kwiff, QuinnBet, 10Bet, Betfair, Midnite, BetUK, and BetMGM UK. Matchbook and Betfair has the best odds.
Top William Hill Alternatives
These are the best William Hill alternatives we have tested.
- Paddy Power – Best for promos and boosted odds
- BetVictor – Best for solid odds value
- The Pools – Best for football pools
- Matchbook – Best for low commission exchange
- Kwiff – Best for random odds boosts
- QuinnBet – Best for horse racing offers
- 10Bet – Best for beginners
- Betfair – Best for exchange betting
- Midnite – Best for esports
- BetUK – Best for simple UK betting
- BetMGM UK – Best for casino + sportsbook
- Established: 2000
- Min Deposit: £5
- Payout Speed: 24-72 Hours
First, Betfair has been around for almost as long as any other operator and has pioneered the betting exchange model since its inception in 2000. With the exchange format, you are no longer limited by the terms and odds that a house sets, but can compete for better odds on your terms against other players. Being one of the brands belonging to the Flutter Entertainment family, the company boasts incredible financial backing and regulatory compliance: the website is licensed by the UK Gambling Commission and the Malta Gaming Authority, and all of its operations are subject to regular audits, something that gives it a significant competitive edge in this respect.
In our opinion, Betfair is the perfect example of a “power user” platform where gamblers can do virtually anything. We’ve tried out the payment system, and Betfair has one of the fastest systems in the country, allowing withdrawals via Visa Fast Funds and e-wallets to clear within two hours. The platform’s layout may be too complicated for beginners, especially compared to straightforward options like Midnite or MrQ, but the variety of markets and betting exchanges definitely makes up for it.
- ✓Very large selection of sports markets, including live in-play betting
- ✓Competitive odds on exchange markets due to peer-to-peer pricing
- ✓Mobile app and website offer real-time betting with fast market updates
- ✓Long-established brand with strong reputation and global user base
- ✗Interface is more data-heavy, which may feel overwhelming for casual users
- ✗Some features are split between sportsbook and exchange, which can feel fragmented
- ✗Customer support is not always as fast or accessible as newer platforms
- ✗Fewer “simple bonus” style promotions compared to newer betting brands
Paddy Power
- Established: 1988
- Min Deposit: £30
- Payout Speed: 48-72 Hours
Paddy Power is undoubtedly one of the biggest names in both the British and Irish markets, being a member of the enormous Flutter Entertainment group (also home to Betfair and Sky Bet). Such an extensive parent company guarantees a top-level financial stability and safety for any player. To start with, it holds a full license issued by the UK Gambling Commission and the Malta Gaming Authority, so all its processes, whether it’s the “mischievous” marketing campaign or sophisticated algorithms that calculate the chances of winning, are tightly regulated. What does it mean for you? You can be sure that all transactions will be made through segregated bank accounts, while games are audited by third parties like eCOGRA – your gambling here will be absolutely fair.
- ✓Huge range of sports markets and betting options across many events
- ✓Fast withdrawals reported in many cases
- ✓Well-established brand with long history in UK and Irish markets
- ✓Smooth and fast mobile app with good user experience
- ✗No phone or email support, which can make contact harder
- ✗Platform can slow down during peak traffic times
- ✗Bonus offers often come with restrictions or conditions
- ✗Not always offering the absolute best odds compared to competitors
- ✗Interface includes heavy marketing banners and ads
BetVictor
- Established: 1946
- Min Deposit: £5
- Payout Speed: 0-24 Hours
The BetVictor brand is a heavy hitter in the British betting scene, with a long history dating back to 1946. Though people tend to associate this brand with the “classical” offline bookmaker with origins in Victor Chandler, it is today a major tech provider operating under the BVGroup umbrella. The site operates legally and holds a full license issued by the UK Gambling Commission, with additional authorizations in Gibraltar and Ontario, ensuring a high level of institutional safety. Thanks to the company’s internal development and programming expertise, the platform’s operation is more stable than that of other providers using white-label software.
- ✓Wide range of sports markets, including football, horse racing, tennis, and live betting
- ✓Competitive odds with features like bet builders and enhanced markets
- ✓High-quality mobile apps and smooth cross-device experience
- ✓Regular promotions and welcome offers for new and existing users
- ✓Strong in-play betting with real-time stats and multiple markets
- ✗Limited live streaming options compared to some competitors
- ✗Some users report technical issues with the mobile app
- ✗Bonus offers can include conditions or restrictions depending on the promotion
- ✗Availability varies by country due to regulatory restrictions
Why leave?
There are several complaints coming from players that use William Hills on Trustpilot, and one of the major complaints we are able to see is that there are players complaining about the slots having a very low RTP. There are also major complaints coming from accounts being locked out after making a deposit and trying to withdraw.
The company do ask for bank statements and also a driver’s license, passport, or any form of identification before you withdraw, although they let users deposit first, then ask for an ID card when it’s time for withdrawal. One of the other major complaints we’ve seen from players is that the withdrawal process can be slow, and it takes up to five working days in order to get paid from this online betting site.
What we like
The good things we like about this sportsbook and casino that we use is that they have good customer support and also an available application on Android and iOS. You also get a lot of casino games to choose from, and bingo is also supported, and you get to play multiple bingo games. It gives you access to around 40 bingo games to play from. This is one of the games that players in the UK love to play, with different types of bingo games available. You also get poker. If you’re a big poker fan, then you would definitely enjoy the poker that William Hill offers to players, but the poker room is a bit different, and you can also access live casinos easily, even on the mobile app.
Pros and cons of William Hill
These are the best William Hill alternatives, as rated by our team.
Pros
- Wide range of betting options and games in one place
- Mobile apps available on both Android and iOS
- Large selection of casino games, including live dealer options
- Multiple payment methods supported
- Features like in-play betting and cash-out available
Cons
- Customer support can be inconsistent or slow in some cases
- Withdrawal times may vary depending on payment method
- Bonus terms can be complex and come with conditions
- Odds are not always the most competitive
- Reports of account restrictions or verification delays
USA Alternatives
Finding a real-money online casino in the United States that is available in your state can be really complex. Casinos like Stake.us, which is very popular in the US and known for being a crypto casino, are not available in all states. So users have to stick to offshore casinos. Casinos like BetMGM, Stake.us, FanDuel, Bovada, and SportBetting.ag are great options for US players.
William Hill Alternatives Comparison
These are the best William Hill alternatives, as rated by our team.
| Site | Rating | Min Deposit | Payout Speed | Established | Best For |
|---|---|---|---|---|---|
| Paddy Power | 4.8 | £30 | 48–72 Hours | 1988 | Variety of markets + fun UX |
| BetVictor | 4.5 | £5 | 0–24 Hours | 1946 | Fast payouts + strong odds |
| The Pools | 4.6 | £5 | 24–72 Hours | 1923 | Football pools + simple betting |
| Matchbook | 4.5 | £10 | 0–24 Hours | 2004 | Low commission exchange betting |
| Kwiff | 4.7 | £10 | 48–72 Hours | 2015 | Supercharged odds feature |
| QuinnBet | 4.4 | £10 | 24–72 Hours | 2017 | Horse racing + football offers |
| 10Bet | 4.7 | £10 | 48–72 Hours | 2003 | All-round sports + casino |
| Betfair | 4.4 | £5 | 24–72 Hours | 2000 | Exchange + advanced betting |
| Midnite | 4.5 | £5 | 24–72 Hours | 2015 | Modern UI + no wagering bonuses |
| BetUK | 4.3 | $10 | 24–48 Hours | 2022 | Simple mobile experience |
| BetMGM UK | 4.6 | $10 | 24–72 Hours | 2018 | Premium live casino |
Why Trust Us
There are several steps our team takes to ensure the casinos reviewed on our website are trustworthy. We check reviews on crypto and gambling forums, as well as on Reddit, to see whether the casino pays out to its players or just blatantly scams them.
We also check Trustpilot to see what the major complaints are from users, and we rank casinos with good reviews and first-hand experience. We deposit money into casinos to check whether they are legitimate.
We make withdrawals and play the games to see if there are any lags or irregularities that indicate the casino is a scam.
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